link equity

Dofollow vs Nofollow Backlinks: Key Differences Explained

You publish a new page. You wait. Days pass, and it still doesn’t appear in search results. One overlooked factor is often the kind of backlinks pointing to that page. Backlinks come in two flavors—dofollow and nofollow—and how you use them shapes your site’s authority, trust, and search visibility. This article explains what those terms actually...